SEI – Sales Effectiveness Institute

Do you want a best-in-class Sales Force?

Measure, Learn, and Transform with SEI.

BEGIN

Effective Selling. A Different Way Of Thinking.

Some organizations are content to simply accept sales and take victory laps. Ignorance is bliss, right?

You’re smarter than that. You’re more demanding than that. You know that truly reaching your potential is about more than simply tallying transactions. It’s about the right people selling the right way. It’s about measuring results in a way that is meaningful, actionable, and dependable.

The Sales Effectiveness Institute was created for those who want the sophistication, intellect, and precision needed for a sales force to truly achieve organizational excellence. So let the other guys pat themselves on the back, clueless as to what they’re leaving on the table.

You have The Sales Effectiveness Institute. Together, we’re going to accomplish something genuinely special.

Our Founder

Jack Rawle founded the Sales Effectiveness Institute after over 30 years leading and advising some of the business world’s most heralded sales teams. While directing sales teams in North America, Asia, and Europe, he developed SEI’s unique yet time-tested approach to Sales Force Effectiveness (SFE). Having held every sales position possible, from Sales Rep to Head of Sales, and everything in between, there’s no role Jack doesn’t understand thoroughly and no obstacle he hasn’t overcome personally. He believes in a hands-on approach to working with clients who understand process drives results.

“A skilled assessment is the difference between a ‘sales department’ and developing a truly effective sales force”

– Jack Rawle, Founding Partner

Kindly Allow Us To Sell Ourselves For A Moment.

At SEI, we believe we are achieving things others can’t because we don’t see ourselves as your consultants. Our intentionally smaller size and passion for what we do, allows us to serve as your teammates. Every member of the institute has led real world teams with the highest level of accountability for performance. We believe our nimble framework, lack of bureaucracy and strong sense of urgency keeps us ideally positioned to deliver better results, faster.

Still Selling

Dual Threats

Many other firms do an adequate job of providing either analytic or qualitative assessments. The Sales Effectiveness Institute offers both and excels at both. This allows for a level of cohesiveness needed to help you learn, adjust, and succeed.

Global Success and Experience

We have performed deep-dive sales force effectiveness assessments and provided solutions for over 30 countries on four continents across the globe. We can bring value to startups, large corporations, those who need a quick turnaround, and those hoping for sustained long-term growth.

A Comprehensive Suite of Services

We can help research your opportunities, develop a comprehensive strategy, establish drivers and standards, train your sales team, measure effectiveness, and help you to change and
reach your goals.

How We Assist

SFE Strategy

Review & Assess Current strategy
Establish SFE Drivers & Standards
Develop Dashboards & Scorecards

Diagnostics

Deep Dive Assessments
Pulse checks
Measure Execution Effectiveness

Research / Insights

Voice of Customer Surveys
Sales Force Engagement Surveys
Sales Force Sizing/Optimization

Training

Sales Rep Training
Management Training
Sales Leadership Development

Just Some of Our Results.

Case Study #1

Striving to be the best

A European company was consistently number 2 in the market and had a goal to be number one in 3 years. With significant investments to grow the business, having a best-in-class sales force was paramount to achieving the goals.

Return to the fundamentals to drive growth
& market share

A market leader in Asia operating in the consumer space experienced high growth and dominated market share for several years, then lost significant share and sales eroded.

Measuring execution to ensure a successful new product launch

A medical device company in the USA launched a breakthrough new product with high expectations. However, sales results were not hitting the targets in the first 6 months.

Are You Sold? Are you ready to take the next step? Contact the Institute today.

Email or Call.

Do you want a best-in-class Sales Force?

Effective Selling. A Different Way Of Thinking.

Our Founder

Kindly Allow Us To Sell Ourselves For A Moment.